Unified Inbox acquires US Startup Smak to build LifeModes® into its Unified Communications and Social Collaboration Platform

08 MAY 2014, SINGAPORE
Summary
Unified Inbox the social communication and collaboration platform, today announced that it has entered into an agreement to acquire Boston-based Smak (previously available at mysmak.com), for an undisclosed sum.

Unified Inbox the social communication and collaboration platform, today announced that it has entered into an agreement to acquire Boston-based Smak (previously available at mysmak.com), for an undisclosed sum.

Smak (Secure Messaging Alerting and Knowledge) is a cloud solution to help executives and professionals sort their incoming information from email accounts and social media and increase their productivity by applying so-called LifeModes®.

Founded in the US by Matt Hooper and Doug Fleming in 2011, Smak was started with the vision to provide those who wanted to cut through email and social media clutter with an option to actually do so. However, it took more time and effort to build out the whole solution they truly wanted to offer to their users who were struggling with communication overload.

“We watched the ideas of mysmak.com evolve over their time of operation, and are very excited to team up with them to incorporate these ideas into upcoming versions of Unified Inbox,” said Toby Ruckert, Founder and Chief Executive Officer of Unified Inbox. “The team of Matt and Doug at mysmak.com created ways of handling the overwhelming flow of information in modern life. We consider these to be revolutionary.”

Since the launch of the Unified Inbox iPhone app, users have indicated the need for even better tools to juggle their incoming message streams. Users wanted to filter their Unified Inbox for messages that would fit their current LifeModes®, (such as “Work”, “Home”, “Holiday”) to read and respond to those first. Smak, according to Ruckert, has some of the best tools for such functions and will be important for Unified Inbox moving forward.

“All along our journey, we have been in discussions with Unified Inbox about how to possibly work together, as both teams realized the great potential of joining our ideas. Hence, we’re happy to be able to do so now on a solid foundation,” said Matt Hooper, co-founder and Chief Executive Officer of Smak.

Interested users can request an invitation at the Unified Inbox homepage (www.unifiedinbox.com) or download the iPhone app at the iTunes store. 

Quotes
"We watched the ideas of mysmak.com evolve over their time of operation, and are very excited to team up with them to incorporate these ideas into upcoming versions of Unified Inbox. The team of Matt and Doug at mysmak.com created ways of handling the overwhelming flow of information in modern life. We consider these to be revolutionary." Toby Ruckert, CEO Unified Inbox
"All along our journey, we have been in discussions with Unified Inbox about how to possibly work together, as both teams realized the great potential of joining our ideas. Hence, we’re happy to be able to do so now on a solid foundation." Matt Hooper, co-founder and Chief Executive Officer of Smak.
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About Unified Inbox

We make human to machine communications simple.

UIB is a global software and services company. We invented the UnificationEngine® intelligent IoT messaging platform to solve the problem of how to talk to cloud-connected software, services, chatbots, and devices. Available now, global enterprises use UnificationEngine to transform their businesses’ results and government authorities, including smart cities, use UnificationEngine to transform their citizens’ lives.

Adding our UnificationEngine-powered SmartContact® to your smartphone’s address book, allows you to talk to any connected “thing” or service on over 20 of the world’s most popular communications platforms, including email, SMS, smart speakers, social media messaging and chat apps (including WhatsApp, Facebook Messenger, WeChat, and many more).

Our intelligent IoT messaging is helping home appliance manufacturers, hospitality companies, telecommunications providers, airlines, hospitals, and others to increase their revenues, decrease their costs, and delight their users. With a SmartContact in your smartphone’s address book, you can talk via natural language voice and instant messaging to any device on any channel in any language with or without the device’s native mobile app or a virtual assistant.

Learn more about UIB now at unifiedinbox.com, try out UIB’s UnificationEngine for yourself at demo.unifiedbox.com, and download UIB’s newest white paper at unifiedinbox.com/whitepapers.